DUKE to fill 'missing link' The Star Online, 14 April 2005 After NKVE, SPRINT and MRR2, motorists in the Klang Valley will have another expressway. The planned Duta-Ulu Klang Expressway (DUKE) will be the “missing link” in the traffic dispersal masterplan of this metropolis of 4.5 million people - and will provide better access to Sentul. YTL Land projects attract good response The Star Online, 28 March 2005 In recent years, YTL Land carved a niche for itself as a reputable and innovative developer that has set a bold trend in new layout designs and concepts for its projects. A new park with an old-world charm The Star Online, 24 March 2005 Park at Sentul West is fast shaping up on a 14ha land and is poised to become one of Kuala Lumpur's premier landmarks when it is ready middle of the year. The RM35mil park, developed by YTL Land and Development Bhd at where the Sentul Raya golf course was, will not only benefit house buyers in its vicinity, but other city folks, too. Real estate beckons New Straits Times (Property Times), 4 September 2004 YTL Land & Development Bhd is an by the example of a developer with a difference. In identifying an important segment of prospective buyers to be Generation Xers, it set out to understand what they desire. To meet those needs, YTL Land introduced The Tamarind and The Saffron condominiums at Sentul East, designed to offer modern downtown living. More upmarket launches from YTL The Star Online, 19 July 2004 YTL Land & Development Bhd is leveraging on the good demand for its lifestyle homes in Lake Edge, Puchong, to launch more upmarket properties in the gated community enclave and other parts of the Klang Valley. Advertising that works Research Inc. (Asia), 24 May 2004 Not many real estates developers have been able to communicate as effectively and with such finesse and subtlety as YTL Land & Development Bhd. Knowing that location, location, and location do contribute to the marketability of a project, the company looked beyond that to create unique selling propositions for its developments in the Sentul and Puchong. YTL to launch RM574m of properties in Sentul by Dec Business Times Malaysia, 24 May 2004 YTL Land & Development Bhd is expected to launch RM574 million worth of residential and commercial properties at its urban renewal project in Sentul by end of this year. Managing director Tan Sri Francis Yeoh said that following the success of the firm’s first condominium project, the Tamarind at Sentul East, YTL is launching another condominium project, called the Saffron, in September and also the two 32-storey tower blocks, called the Mulberry, in the last quarter of this year, which will be the next icon of “The Park” at Sentul West. YTL Corp to launch 2 Sentul residential properties The Edge Financial Daily, 24 May 2004 YTL Land & Development Bhd, a property development subsidiary of YTL Corporation Bhd will launch two residential properties in Sentul this year with sales value of over RM550 million, YTL's managing director Tan Sri Francis Yeoh said last Saturday. YTL sees RM574m sales from 3 projects The Star Online, 24 May 2004 YTL Land & Development Bhd, which has seen the success of its early projects in Sentul, will launch three new property projects with sales value of RM574mil in the same area this year. Its managing director Tan Sri Francis Yeoh said the group's second development in Sentul East, called The Saffron, would be launched in September. Brand building for real estate New Straits Times (Property Times), 21 October 2003 Brand ownership is something that can be possessed by every project and developer. YTL is one of the few developers in the country which can give Sentul an upmarket make-over. Many destinations have successfully incorporated brand ownership in their niches. Bintang Walk in KL, Times Square in New York City, Fisherman’s Wharf at Pier 39 in San Francisco, Sanctuary Cove in Brisbane, and Covent Garden in London, are some outstanding ones. Hence, there’s every reason to believe that branding pays in the real estate marketplace and is not the exclusive domain of consumer products.
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